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Oliver Buchannon
Sheriff Shahen

I started in telemarketing and worked my way up to becoming an AE at the fastest-growing SaaS company in the world. This experience has led me across over 9 years of experience and more than 100,000 cold calls made across B2C and B2B settings, I’ve seen it all. The highs, the lows... the high-punching deals and the gut-wrenching ones. That’s why I created Power Dial Newsletter — a weekly guide packed with real-world tactics that helped me (and hundreds of others) turn cold calls into booked meetings.


FAQ: SDR or AE... Which Path Fits Your Game?

FAQ: SDR or AE... Which Path Fits Your Game?

Should you chase leads or close deals? Discover what separates SDRs from AEs; and how to pick the path that aligns with your ambition.

Oct 27, 2025

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5 min read

A mistake I'm never making twice in my cold calling career

A mistake I'm never making twice in my cold calling career

Sponsored by Apollo — the GTM AI Assistant that actually works. Build lists, craft outreach, and automate your sales workflow in seconds.

Oct 20, 2025

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5 min read

Your prospects don’t care about your dog or coffee stories.

Your prospects don’t care about your dog or coffee stories.

Personalization flatters. Relevance converts. Discover why understanding your prospect’s pain triggers more replies than knowing their favorite coffee.

Oct 13, 2025

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4 min read

Struggled To Book Meetings Last September? Try These Easy Fixes.

Struggled To Book Meetings Last September? Try These Easy Fixes.

You’re not losing deals on the call... you’re losing them in the prep. Discover how a sharper ICP and a proven structure can change everything.

Oct 6, 2025

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3 min read

Prospecting just changed forever... here's how.

Prospecting just changed forever... here's how.

Prospecting used to take hours. Now Apollo’s GTM AI Assistant handles the lists, sequences, and research in minutes.

Sep 29, 2025

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4 min read

This 7-second script lowers defenses instantly

This 7-second script lowers defenses instantly

Stop pushing against objections. This disarming approach buys you time, lowers defenses, and keeps the door open.

Sep 22, 2025

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3 min read

The Hard Truths 9 Years of Sales Have Taught Me

The Hard Truths 9 Years of Sales Have Taught Me

Sales is simple, but never easy. These 12 hard-earned lessons from nine years in the trenches reveal what it really takes.

Sep 14, 2025

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4 min read

The Dead End That is Actually an Open Door

The Dead End That is Actually an Open Door

Most reps lose deals when prospects say they already have a solution. Here’s how top performers turn that moment into a win.

Sep 7, 2025

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3 min read

Stop Saying This at The Start of Your Calls

Stop Saying This at The Start of Your Calls

Your first line decides if a prospect hangs up or hears you out. Stop asking for permission and start opening with value.

Aug 31, 2025

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3 min read

A Simple Tactic That Could Transform Your Entire Cold Calling Game

A Simple Tactic That Could Transform Your Entire Cold Calling Game

Most reps fail at cold calling because they pitch the product. Here’s the simple shift that makes prospects lean in, say yes, and book more meetings.

Aug 24, 2025

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3 min read

Most reps are failing this summer... here’s how not to.

Most reps are failing this summer... here’s how not to.

Three rules to turn every cold call from wasted dials into real conversations this summer.

Aug 17, 2025

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3 min read

When a prospect shuts you down, do this.

When a prospect shuts you down, do this.

One cold call. One hang-up. One unexpected comeback. Here’s what really happens when you don’t give up after rejection.

Aug 10, 2025

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3 min read

What I Say Instead of “Okay, Have a Great Day”

What I Say Instead of “Okay, Have a Great Day”

Learn how to flip the dreaded “not interested” objection into a real conversation using a simple, psychology-backed question.

Aug 3, 2025

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3 min read

What the Wolf of Wall Street Got Right About Cold Calls

What the Wolf of Wall Street Got Right About Cold Calls

Learn the 3 cold calling principles Jordan Belfort used to control conversations, hook interest fast, and turn discovery into leverage.

Jul 27, 2025

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3 min read

Read This Masterclass Before You Dial Again

Read This Masterclass Before You Dial Again

Struggling to book meetings over the phone? This cold calling masterclass breaks down 10 proven tactics to improve your pitch, handle objections...

Jul 20, 2025

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4 min read

The Secret To Defuse Cold-Call Tension Instantly

The Secret To Defuse Cold-Call Tension Instantly

Learn how to stay calm and in control when prospects challenge you on cold calls.

Jul 13, 2025

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3 min read

Your July Drill To Sharpen Your Cold Call Reflexes

Your July Drill To Sharpen Your Cold Call Reflexes

Turn July into your proving ground with simple daily drills that sharpen your cold calling reflexes and build unstoppable confidence.

Jul 6, 2025

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3 min read

SECRET: My Three-Step Weapon to Stand Out From the Competition

SECRET: My Three-Step Weapon to Stand Out From the Competition

Most sales reps follow the playbook. I rewrote mine—and my close rate hit 45%.

Jun 29, 2025

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4 min read

Here's a Hack You Won't Find in Any Sales Training

Here's a Hack You Won't Find in Any Sales Training

Learn the subtle redirection technique that keeps your cold calls on track and positions you as the pro in the room.

Jun 22, 2025

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4 min read

How to Make Your First Seven Seconds Count in Every Call

How to Make Your First Seven Seconds Count in Every Call

Last week, you found out the things that hindered your calls. Today, I'm showing you what works.

Jun 15, 2025

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3 min read

If Your Prospects Hang Up, It’s Not Their Fault

If Your Prospects Hang Up, It’s Not Their Fault

You have 7 seconds to kill the call. The success of your cold call depends on the first words you say when they pick up the phone.

Jun 8, 2025

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4 min read

The LinkedIn DM Strategy That Books Meetings

The LinkedIn DM Strategy That Books Meetings

Here’s the 5-step process I actually use to book meetings on LinkedIn—without being annoying.

Jun 1, 2025

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3 min read

The Email Sequence I Almost Threw Away

The Email Sequence I Almost Threw Away

May 25, 2025

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3 min read

So... which excuse got you a deal in April?

So... which excuse got you a deal in April?

May 4, 2025

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3 min read

The Secret to Turning 'No' Into 'Yes'

The Secret to Turning 'No' Into 'Yes'

Jan 25, 2025

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1 min read

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