I used to write messages that sounded like they came from a robot with a quota.
You know the ones:
“Hi {First Name}, I’d love to connect and explore synergies.”
Unread. Ignored. Deleted.
Now? My response rate is up. My calendar is full.
Here’s the 5-step process I actually use to book meetings on LinkedIn—without being annoying.
1. Warm the room. Before I send a connection request, I engage with their content—thoughtfully. A real comment. A like. Something that says, “Hey, I see you.” No cold intros. Just a familiar face in their notifications.
2. Blank connection request. No intro. No pitch. Just a quiet knock on the door. You’d be surprised how often this works. No pressure = more acceptance.
3. The 60-second standout. Once they connect, I send a short voice note—personal, human, and 100% not spam. It’s me, introducing myself. Then a quick DM that tees up why I reached out, and how I can help. Short. Clear. Relevant.
4. Follow with real value. No reply? Fine. I send a resource—an article, a tactic, a quick win that aligns with their role or challenge. The point? Stay useful. Stay relevant.
5. Pick up the phone. This part scares people—but it works. By now, they’ve seen my name. I’ve shown up with value. I call, reference LinkedIn, and start the real conversation. And this is where the meetings actually happen.
✅ Action Steps to Stay Ahead on LinkedIn (This Week)
Instead of sending generic connection requests, tailor each message to the individual. Mention a recent post they shared or a mutual connection to establish rapport.
Don't rely solely on LinkedIn messages. After your initial outreach, follow up with an email or a phone call.
Develop a concise 60-second voice note that introduces yourself and highlights how you can provide value to your prospect.
FINAL THOUGHTS
While prospecting, it’s never the loudest voice that gets remembered— it’s the one that feels real.
Listen before you pitch. Connect before you convert. Give before you ask.
Because when you take the time to engage with people’s work, craft a message that reflects them, and lead with something of value— You’re not just filling your pipeline. You’re building relationships that remember you.
This week, don’t just aim to be seen. Aim to be felt.
Let’s get to work.
— Sheriff
