I've never been ghosted because I had the wrong product. I was ghosted because I blended in.
This is the fate of every other rep out there.
They say the same things. Great product. Solid demos. Prompt follow-ups.
Still... the deals go dark. Still... the buyer gets cold feet.
Here’s how I stopped being forgettable, and pushed my win rate to 45%:
1. I stopped comparing. I started educating.
I used to lead with features and fight competitors.
Now, I ask a simple question:
“Have you ever used a platform like Deel before?”
If they say no, the conversation shifts.
Suddenly, I’m the guide, not the seller.
I teach them what to expect. What pitfalls to avoid. What really matters in their decision.
I never bash a competitor.
I just remove the fog.
Clarity builds more trust than charisma ever could.
2. I stopped hiding pricing.
Deel isn’t the cheapest option, and I don’t pretend it is.
In fact, I bring it up early.
And then I explain why:
➡ We own our infrastructure (no sketchy third parties)
➡ We don’t cut corners on compliance
➡ We reduce your legal exposure
➡ We scale globally, without duct tape
By the time we talk numbers, they’ve already seen the value.
Price becomes a footnote, not a hurdle.
3. I never send “just checking in” emails.
You know those awkward follow-ups that make you cringe while typing?
I killed them.
Now, I send a digital sales room — a single link with everything the buyer needs:
➡ Proposal Deck
➡ Demo
➡ Case studies
➡ Summary + clear next steps
No more "Can you resend that?"
No more "Where was that file again?"
And here’s where it gets better:
I get alerts the moment they open it, forward it, or revisit.
So I know exactly when to follow up, and when to wait.
✅ Action Steps For The Week
1. Replace your “Just Checking In” email Create a digital sales room using a tool as simple as a shared Google Drive folder. Include your proposal, demo, case studies, and next steps.
✍️ This week: Build your reusable template. Make it easy to personalize and send post-call.
2. Script your “Deel-style” value explanation Write a clear, no-fluff narrative explaining why your solution costs more (or why it's worth the time/effort). Highlight risk reduction, scalability, or ownership of outcomes.
✍️ This week: Rehearse saying this aloud on your next 3 discovery or pricing calls
3. Lead your next demo with a positioning question Start with: “Have you implemented a solution like this before?” If they say no, educate. If they say yes, differentiate.
✍️ This week: Test this question in your intro flow and adjust based on responses.
Before You Close This Tab...
We think closing deals is about persuasion. But more often, it’s about removal—removing confusion, hesitation, friction.
The more you try to convince, the more resistance you invite. But when you create clarity, confidence rises. And confidence converts.
Standing out isn’t about louder slides or slicker demos. It’s about becoming the easiest decision in a chaotic, overloaded buying journey.
That’s the rep people remember. That’s the rep people trust.
So if you do one thing differently this week, don’t focus on pushing harder. Focus on making it easier to say yes. Strip away the noise. Illuminate the path.
And let your process speak louder than your pitch.
Sit with that.
Cheers.
— Sheriff
