Cold Calls Die in 7 Seconds
Not because you were too slow. Because you were too familiar, too timid, or too scripted.
You’ve got seven seconds to make them stay. Here’s how most reps blow it — and how not to.
❌ “How are you?” They know you don’t care. You’re not their cousin. You’re a stranger with an ask. Start strong, not soft.
❌ “Is this [Name]?” If you don’t know who you’re calling, why should they trust you? Assume the connection — not the uncertainty.
❌ “Is now a bad time?” You just gave them a red button to end the call. Don’t ask for permission. Earn their attention.
❌ Reading like it’s a hostage note The script is a guide, not a gospel. When you sound robotic, they tune out — fast. Calm. Curious. Controlled. That’s how humans speak.
❌ “Sorry for calling…” Don’t apologize for showing up with value. You’re not a telemarketer. You’re a pro. Act like it.
❌ Premature pitching “Hi, we help companies like yours by…” Too soon. You haven’t even earned the right to explain what you do. Curiosity first. Pitch later.
❌ Buzzword salad “AI-enabled, cloud-native, multi-layered synergy platform…” If it sounds like a demo script, it probably dies like one. Speak human. Not hardware.
THE POWER-DIAL EDGE
You’ve just learned what not to do on a cold call. Now, imagine having a proven framework that guides you through every step—from the first "hello" to securing the meeting.
I have put together my inning system: Power Dial Premium.
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A step-by-step framework to break through the noise and capture attention.
Techniques to handle objections with confidence and ease.
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At 50% off, you have the opportunity to elevate your cold calling game.
Start booking more meetings...
✅ Action Steps to Earn 7 More Seconds on Every Call (This Week)
Ditch “How are you?” and “Is now a bad time?” – Write 3 new opening lines that feel direct, confident, and natural. Practice saying them until they don’t sound like lines.
Listen to the first 15 seconds of your last five cold calls – Ask yourself if you sounded human or scripted and if you led with curiosity or desperation. Take note of them and spot the pattern.
Don’t try to change everything at once – Pick one bad habit from today’s list (e.g., apologizing, pitch-slapping, buzzwords) and commit to avoiding it for the entire day’s dials. By Friday, you'll have made five high-impact upgrades — effortlessly.
Before You Close This Tab...
The truth is most reps don’t fail because they can’t sell. They fail because they never got past hello.
Every word you say in the first few seconds either opens a door or closes it. And most doors? They don’t slam shut — they quietly never open.
This week, you’ve stripped away the noise. Next week, we build the line that makes them stay.
So ask yourself: 'If you only had seven seconds — would they stay on the line?'
You’ll find your answer in the next issue.
Let’s get to work.
— Sheriff
