Hey…
Let’s play a game: Think of the last time you missed quota… Now, tell me—was it really because “people don’t pick up”? Or was that just the story you told yourself to feel better?
We’ve all done it. In sales (and in life), when things don’t go our way, the brain doesn’t look for solutions. It looks for excuses.
“I didn’t fail. The leads were bad.” “I didn’t get ghosted. No one reads emails anymore.”
But here’s the truth: Excuses feel good in the moment—but they keep you broke in the long run.
Let’s talk about the four common excuses I heard from fellow reps last month:
❌ “People don’t pick up the phone.” You’re right—they don’t. Not when your opener sounds like a spam call. Fix it: Script a better first 10 seconds. Deliver it with authority. Sound human.
❌ “I don’t have time to prospect.” Yes, you do. You’re just not protecting it. Fix it: Block it on your calendar like a meeting with your boss. No reschedules.
❌ “My leads suck.” They might. But what are you doing about it? Fix it: Start building your own list. Target your real ICP. Own your pipeline.
❌ “No one replies to my emails.” If they’re not hitting inboxes, they can’t reply. Fix it: Audit your deliverability. Switch to a system built for volume + replies.
THE POWER-DIAL EDGE
Let's pretend like your excuses are even real for a moment. I have taken the time to provide an easy solution for that.
Meet Amplemarket Duo, the AI-powered sales assistant designed to elevate your sales strategy.
Key Benefits:
Smart Lead Discovery: Duo identifies high-intent leads by analyzing over 24 intent signals, including job changes, competitor engagements, and social interactions.
Personalized Outreach: Crafts tailored, multichannel communication strategies, enhancing engagement rates.
Efficiency Boost: Automates routine tasks, allowing your team to focus on closing deals.
Improved Deliverability: Features like the Domain Health Center ensure your messages reach the inbox.
Companies leveraging Duo have reported:
A 60% reduction in performance gaps between sales reps.
An 8x increase in lead-to-meeting conversion rates.
New reps booking enterprise meetings within their first week.
✅ Action Steps to Beat the Excuse Trap (This Week)
Fix your opener – Record, rehearse, revise. Sound human. Sound confident.
Block prospecting time – 90 mins daily. No distractions. No multitasking.
Clean your list – Check if your leads match your ICP. Stop accepting garbage.
FINAL THOUGHTS
You don’t need more hours. You don’t need better leads. You need to stop letting excuses win.
Top performers? They have the same challenges. They just don’t negotiate with their goals.
So this May, don’t talk about what you should do. Just show up. Every day. Harder than you did in April.
Let’s get to work.
— Sheriff
