Sheriff Shahen

I started in telemarketing and worked my way up to becoming an AE at the fastest-growing SaaS company in the world. This experience has led me across over 9 years of experience and more than 100,000 cold calls made across B2C and B2B settings, I’ve seen it all. The highs, the lows... the high-punching deals and the gut-wrenching ones. That’s why I created Power Dial Newsletter — a weekly guide packed with real-world tactics that helped me (and hundreds of others) turn cold calls into booked meetings.

The fastest way to stall your SDR career

The most expensive mistake you can make after hitting quota is thinking you've figured it out.

Aug 20, 2026

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3 min read

“Call Me Back After Summer” Is Where Good Leads Go to Die

A prospect says “call me back after summer.” Here’s how to test the real objection, book sooner, or lock in a September meeting.

Aug 17, 2026

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2 min read

Your prospects can hear your quota

They don't know your number, but they can hear what happens when you're running out of time.

Aug 13, 2026

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3 min read

5 years in tech sales taught me this

Five years in tech sales taught me hard lessons about pipeline, consistency, cold calling, soft skills, and what really drives performance.

Aug 10, 2026

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3 min read

Your Questions Are Open-Ended. That's the Problem.

Open-ended questions put the work on your prospect. Problem-anchored questions do the work for them. Here's how the best SDRs use them.

Aug 6, 2026

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3 min read

Your Prospects Are Giving You the Answer (You're Missing It)

Don't be the rep who only listen for opportunities to pitch. Top performers listen for signals hidden inside a prospect's own words.

Aug 3, 2026

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2 min read

I Stopped Asking Smart Questions. Deals Improved.

Smart questions get rehearsed answers. These 7 simple questions uncover urgency, pain points, and what prospects really think.

Jul 30, 2026

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3 min read

I thought this meant interest. I was wrong.

A prospect asks for an email. Most reps surrender control. The best reps use it to restart discovery and win.

Jul 27, 2026

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2 min read

Maybe... stop obsessing with closing everytime?

The best sales reps aren't obsessed with closing. They're obsessed with finding out which deals are actually real.

Jul 23, 2026

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2 min read

The Best Reps Are Doing Something Embarrassingly Boring

These 8 habits won't go viral on LinkedIn, but they've built more successful sales careers than any hack ever will.

Jul 20, 2026

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2 min read

Sales Has a New Leverage Point (and yes, it is the thing most people hate)

Most SDRs ask for the meeting once, hear no, and walk away. The ones hitting quota ask two more times... and sound calmer doing it. Here's how.

Jul 16, 2026

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2 min read

7 Proven Ways to Give Your Prospects the Ick.

Prospects decide how they feel about your call within seconds. Avoid these 7 common mistakes that kill curiosity.

Jul 13, 2026

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2 min read

I Stopped Wasting Hours Before Sending Emails

The biggest bottleneck in sales isn't writing emails. It's the hours lost preparing to send them.

Jul 9, 2026

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2 min read

Stop Applying for Tech Sales Jobs Like Everyone Else

Most SDR candidates wait to get noticed. Top candidates create opportunities before they ever submit an application.

Jul 6, 2026

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3 min read

"Not interested." Now what?

An objection isn't a wall. It's a door with a bad hinge. Learn the Feel-Felt-Found rhythm that swings it open without an argument.

Jul 2, 2026

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2 min read

The second ask is where the money lives

Most SDRs ask for the meeting once, hear no, and walk away. The ones hitting quota ask two more times... and sound calmer doing it. Here's how.

Jun 29, 2026

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2 min read

I watched a rep book 3 meetings in an hour. Here's what he didn't have open.

Forget the 20-tab prospecting routine. The reps booking the most meetings aren't working harder. They're running one simple framework daily.

Jun 25, 2026

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3 min read

5 cold call openers top SDRs at Deel actually use

The best SDRs don’t win with pitches. They win in the first 10 seconds. Here are the openers here at Deel that keep prospects listening.

Jun 22, 2026

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2 min read

SDRs don’t fail at booking meetings. They fail here instead.

Most SDRs chase meetings and activity metrics, but real pipeline quality is decided much earlier in the process than they think.

Jun 18, 2026

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2 min read

The 7 seconds that decide every cold call

The opener, the pitch, the objections, the close — the full cold call system I run, plus the seven seconds that decide whether you survive.

Jun 15, 2026

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3 min read

The buyer already told you the deal was dead

Buyers can fake every word out of their mouth. What they can't fake is what they do when the demo ends and nobody's watching.

Jun 11, 2026

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3 min read

The 8 habits that turn shaky reps into closers (90 days)

Eight habits. Ninety days. One outcome — a rep who picks up the phone the way other people pick up coffee. Here's the full loop, step by step.

Jun 8, 2026

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3 min read

The moment I stopped forcing deals, everything changed

Most sales advice creates stressed reps, not dangerous ones. This is the difference.

Jun 4, 2026

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3 min read

I analyzed 1,000 cold emails. The pattern is painfully consistent

The real reason cold emails fail isn’t offer or tools. It’s predictability, weak framing, and lack of psychological friction in the inbox.

Jun 1, 2026

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2 min read

Stop respecting their first "No."

Stop being a victim of "bad timing." Learn how to peel back the mask of rejection and find the money hiding behind every "No."

May 25, 2026

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2 min read

Sheriff Shahen

The fastest way to stall your SDR career

“Call Me Back After Summer” Is Where Good Leads Go to Die

Your prospects can hear your quota

5 years in tech sales taught me this

Your Questions Are Open-Ended. That's the Problem.

Your Prospects Are Giving You the Answer (You're Missing It)

I Stopped Asking Smart Questions. Deals Improved.

I thought this meant interest. I was wrong.

Maybe... stop obsessing with closing everytime?

The Best Reps Are Doing Something Embarrassingly Boring

Sales Has a New Leverage Point (and yes, it is the thing most people hate)

7 Proven Ways to Give Your Prospects the Ick.

I Stopped Wasting Hours Before Sending Emails

Stop Applying for Tech Sales Jobs Like Everyone Else

"Not interested." Now what?

The second ask is where the money lives

I watched a rep book 3 meetings in an hour. Here's what he didn't have open.

5 cold call openers top SDRs at Deel actually use

SDRs don’t fail at booking meetings. They fail here instead.

The 7 seconds that decide every cold call

The buyer already told you the deal was dead

The 8 habits that turn shaky reps into closers (90 days)

The moment I stopped forcing deals, everything changed

I analyzed 1,000 cold emails. The pattern is painfully consistent

Stop respecting their first "No."

The Power Dialparagraph