Sheriff Shahen

I started in telemarketing and worked my way up to becoming an AE at the fastest-growing SaaS company in the world. This experience has led me across over 9 years of experience and more than 100,000 cold calls made across B2C and B2B settings, I’ve seen it all. The highs, the lows... the high-punching deals and the gut-wrenching ones. That’s why I created Power Dial Newsletter — a weekly guide packed with real-world tactics that helped me (and hundreds of others) turn cold calls into booked meetings.

"Not interested." Now what?

An objection isn't a wall. It's a door with a bad hinge. Learn the Feel-Felt-Found rhythm that swings it open without an argument.

Jul 2, 2026

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2 min read

The second ask is where the money lives

Most SDRs ask for the meeting once, hear no, and walk away. The ones hitting quota ask two more times... and sound calmer doing it. Here's how.

Jun 29, 2026

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2 min read

I watched a rep book 3 meetings in an hour. Here's what he didn't have open.

Forget the 20-tab prospecting routine. The reps booking the most meetings aren't working harder. They're running one simple framework daily.

Jun 25, 2026

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3 min read

5 cold call openers top SDRs at Deel actually use

The best SDRs don’t win with pitches. They win in the first 10 seconds. Here are the openers here at Deel that keep prospects listening.

Jun 22, 2026

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2 min read

SDRs don’t fail at booking meetings. They fail here instead.

Most SDRs chase meetings and activity metrics, but real pipeline quality is decided much earlier in the process than they think.

Jun 18, 2026

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2 min read

The 7 seconds that decide every cold call

The opener, the pitch, the objections, the close — the full cold call system I run, plus the seven seconds that decide whether you survive.

Jun 15, 2026

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3 min read

The buyer already told you the deal was dead

Buyers can fake every word out of their mouth. What they can't fake is what they do when the demo ends and nobody's watching.

Jun 11, 2026

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3 min read

The 8 habits that turn shaky reps into closers (90 days)

Eight habits. Ninety days. One outcome — a rep who picks up the phone the way other people pick up coffee. Here's the full loop, step by step.

Jun 8, 2026

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3 min read

The moment I stopped forcing deals, everything changed

Most sales advice creates stressed reps, not dangerous ones. This is the difference.

Jun 4, 2026

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3 min read

I analyzed 1,000 cold emails. The pattern is painfully consistent

The real reason cold emails fail isn’t offer or tools. It’s predictability, weak framing, and lack of psychological friction in the inbox.

Jun 1, 2026

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2 min read

Stop respecting their first "No."

Stop being a victim of "bad timing." Learn how to peel back the mask of rejection and find the money hiding behind every "No."

May 25, 2026

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2 min read

You’re using AI wrong (and it’s costing you deals)

Everyone has AI. Few use it to track real buyer signals. That gap is where deals are quietly being won right now.

May 21, 2026

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2 min read

4 numbers are quietly killing your cold calling results

Stop guessing your way through cold calls. Learn the four numbers that actually control your conversations and conversions.

May 18, 2026

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2 min read

One key reason they aren’t buying (it’s not the price)

Professionalism is often just a mask for anonymity. We break down the 4-strike value proposition and how to stop being invisible to your market.

May 14, 2026

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2 min read

90% of cold calling problems start before the call

If your cold calls aren’t converting, it’s not your script. It’s what’s happening before you even pick up the phone.

May 11, 2026

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2 min read

Nobody tells SDRs this before they become AEs

More effort won’t save you at the next level. The shift from SDR to AE exposes something most reps aren’t ready for.

May 7, 2026

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2 min read

If you struggle with writing follow-ups, read this now

“Just checking in” signals you weren’t listening. Here’s how to write follow-ups that feel personal and actually get responses.

May 4, 2026

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2 min read

This is why prospects tune you out instantly

Prospects don’t reject your product first. They reject your tone, your phrasing, and how familiar you sound right away.

Apr 30, 2026

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3 min read

What changes when you stop “checking in”

If your prospects aren’t replying, it’s not random. This breakdown shows how to build familiarity and stay top of mind.

Apr 27, 2026

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2 min read

You’re hearing your prospects... but missing everything

Your prospects reveal their real problems in small moments. If you’re only waiting to pitch, you’re missing what actually closes deals.

Apr 23, 2026

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5 min read

Most SDRs argue here... and lose the deal instantly

Prospects don’t know your product; they react to interruption. Here’s how to handle objections without creating more resistance.

Apr 20, 2026

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6 min read

You didn’t lose that call... you never should’ve made it

If you can’t explain why this prospect should care today, don’t dial. Here are the 3 filters that fix your cold calling results.

Apr 16, 2026

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5 min read

6 numbers that separate top SDRs from everyone else

Every SDR says they're grinding. Only a few can prove it. These six metrics reveal what's really happening.

Apr 13, 2026

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4 min read

Your copy isn’t the problem (this is)

You keep rewriting your emails, but results don’t change. The issue starts before your message is even seen.

Apr 9, 2026

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4 min read

The hidden cost of automation no one warned you about

Everyone is optimizing for volume. Few are building trust. That gap is starting to show in who actually closes deals.

Apr 6, 2026

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4 min read

Sheriff Shahen

"Not interested." Now what?

The second ask is where the money lives

I watched a rep book 3 meetings in an hour. Here's what he didn't have open.

5 cold call openers top SDRs at Deel actually use

SDRs don’t fail at booking meetings. They fail here instead.

The 7 seconds that decide every cold call

The buyer already told you the deal was dead

The 8 habits that turn shaky reps into closers (90 days)

The moment I stopped forcing deals, everything changed

I analyzed 1,000 cold emails. The pattern is painfully consistent

Stop respecting their first "No."

You’re using AI wrong (and it’s costing you deals)

4 numbers are quietly killing your cold calling results

One key reason they aren’t buying (it’s not the price)

90% of cold calling problems start before the call

Nobody tells SDRs this before they become AEs

If you struggle with writing follow-ups, read this now

This is why prospects tune you out instantly

What changes when you stop “checking in”

You’re hearing your prospects... but missing everything

Most SDRs argue here... and lose the deal instantly

You didn’t lose that call... you never should’ve made it

6 numbers that separate top SDRs from everyone else

Your copy isn’t the problem (this is)

The hidden cost of automation no one warned you about

The Power Dialparagraph